Stratonomics Advantage - Stratonomics

Advantage 1: Deep & Lasting Change

The Stratonomics-B2B^TM advantage goes beyond increasing sales, margins, and EBITDA. By engaging CEOs and their full executive team in terms of mindset, critical thinking, and strategic reasoning, Stratonomics^TM changes executives in many ways…

From

to

Being internally-focused and lacking a customer lens

Being laser focused on customer value

Relying on intuitive leaps, salience, guesswork, and personal preferences

Using quantitative reasoning and fostering critical reasoning

Making decisions in a vacuum with no comparisons

Using the Stratonomics^TM benchmark databases of more than 50,000 customers, 6,000 employees, and 3,000 companies

Experiencing analysis paralysis

Fast decision making based on statistically-derived lift potential

Lacking a link between strategy and financial outcomes

Establishing clear linkages between strategy and financial outcomes

Having no meaningful way to focus and sequence senior executive’s work

Focusing senior executives based on validated customer value equations

Cherry-picking strategic initiatives from executive’s personal preferences

Prioritizing strategic initiatives logically based on their contribution to customer – and shareholder – value

Having no blueprint for alignment

Basing alignment on a researched model of strategy formulation and implementation

Confusing mission, vision, and values for strategy

Using mission, vision and values to provide guardrails for actions

Using an undefined process

Implementing a structured, six-phase process led by statistical science, content-driven workshops, assessments, and facilitation

Advantage 2: Evidence-Based Strategy With Scientific Rigor and Intentionality

Many strategy consultants use gut feel, intuition, soft skills, and coaching to guide their clients. They use outdated frameworks such as industry analyses, SWOT, and competency analyses, and leadership coaching, quarterly business reviews, and metrics measurement to develop strategy. The approaches all lack a foundation in rigorous science and empirical validation.

Stratonomics-B2B^TM has differentiated itself by incorporating science and rigor into every facet of our engagement. Our work and recommendations are grounded in evidence-based research, including insights from our proprietary benchmark database encompassing over 50,000 customers of more than 2,000 B2B firms. In every client engagement, Stratonomics-B2B^TM leverages its research, published in books and the most prestigious academic and practitioner journals from the Financial Times Top 40 Journal List. Some notable Stratonomics-B2B^TM publications have appeared in:

Advantage 3: Access to Proprietary Benchmark Databases

Our clients have access to our range of proprietary databases and benchmark measures that provide valuable insights and validate performance. The databases include:

Stratonomics-B2B^TM Strategy Alignment Gap Benchmark Database: Developed since 2020, the database uses employee and executive input from more than 50 companies to assess the strategy alignment gap and why it occurs. Every company engaged by Stratonomics-B2B is benchmarked against the database.

Stratonomics-B2B^TM Customer Benchmark Database: Another proprietary database drawing from over 50,000 customers of more than 2,000 B2B companies, the Customer Benchmark Database has been developed since 2017 and continuously updated. Results from the proprietary dataset are used to validate and compare your company’s performance to your peers.

Stratonomics-B2B^TM Research-Based Indexes and Insights: Stratonomics-B2B^TM measures client performance through a series of assessments involving executives, employees, and customers. The assessments are then compared against our proprietary Stratonomics-B2B^TM benchmarks on multiple dimensions:

Strategy Alignment Gap

The gap measures the disparity between perceived and actual strategy alignment among employees.

Customer Value Index (CVI^TM)

CVI is a scoring system ranging from 0 to 100 that measures overall value creation for your customers relative to benchmarks.

Lift Potential of Eight Strategic Areas

We have identified eight strategic areas that drive customer value. The relative lift potential of each area is a critical factor in guiding customer-focused strategy.

Lift Potential of Execution Levers

Assessing the lift potential of specific execution levers within each strategic area provides you with benchmarked measures to guide strategy implementation.

Pricing Power Index

Based on the value provided to customers, Stratonomics-B2B^TM can evaluate your company’s pricing power. The benchmarked answer can help executives make pricing decisions without risking lost sales.

Stratonomics-B2B^TM’s commitment to rigorous and evidence-based strategy ensures that our clients are guided by a scientific and empirical approach, resulting in strategic decisions that are both well-informed and impactful.