About Us

Business-to-business (B2B)

firms consistently fall prey to strategy planning errors. Mistaking mission-vision-values statements, quarterly meetings and retreats for proper strategy positioning, the companies fail to align themselves from top to bottom on the most important approaches to creating value and growth opportunities.

Specifically, B2B companies suffer from five strategy planning gaps that inhibit growth and subsequent financial performance:

The Strategy Alignment Gap™—For companies suffering from the Strategy Alignment Gap™, executive teams have high levels of perceived alignment on goals but low actual alignment on the specifics.
The Strategy Formulation Gap™—Board members, CEOs, and senior executives adhering to traditional strategy planning cling to the misconception that strategy should stem from abstract concepts; successful companies base their strategy on the top drivers of customer value.
The Strategy Implementation Gap™—The Strategy Implementation Gap™ occurs when companies misconceive cost cutting, creating and monitoring initiatives, leadership development, gathering metrics, change management, and employee engagement for strategy.
The Strategy Monetization Gap™—In traditional strategy, monetization is concerned with mergers and acquisitions, cost cutting, or extensive sales planning and marketing; with a customer-focused strategy built around its biggest customer value drivers, a firm can monetize its excellence in specific areas.
The Strategy Embedding Gap™—Companies can only properly embed a customer-focused strategy by refining and redefining accountabilities, training and incentivizing employees, removing activities that create no value, and aligning employee responsibilities.

Stratonomics-B2B™ offers firms a scientific, data-driven way to bridge each gap by implementing strategy that achieves their most important goals: creating customer value, growing sales, and boosting critical financial measures like profit, EBITDA, and shareholder returns.

Stratonomics-B2B™ has worked with hundreds of companies on strategy alignment and collected data on thousands more. The firm’s science and data-driven strategy planning approach has helped companies of all sizes and in dozens of industries align their strategy and drive gains in the financial outcomes they value most.

The Stratonomics-B2B™ full-service strategy planning process follows three simple steps:

Step 1

Survey Your People

Gain a realistic view of your executive team’s understanding of the key strategic areas for your firm. How well aligned is each executive on the most important things your firm should do for customers?

Step 2

Study Your Customers

Statistically derive each strategic areas’ value Lift Potential™ from your customers’ perspective. Executives cannot use intuition, gut feeling, judgment, or experience to know their customers’ needs. The structured Stratonomics-B2B™ approach enables customers to rate companies on eight principal strategic areas, compare the results to a benchmark database, and derive statistically reliable and valid results.

Step 3

Put Your Data to Work

Using robust data, Stratonomics aligns a firm’s personnel from executives to front line employees through a customer-based strategy focused on key strategic areas and their daily work.

Customer value is the only metric proven to improve sales, profits, cash flow, stock price, and firm value. And the best way to increase customer value is by aligning your executives on several high priority initiatives.

In the process’s critical third step, executives working with Stratonomics-B2B™ become hyper focused on the one or two strategy areas most important to their customers and improve on them using the most critical Execution Levers™ available. They scientifically derive their firm’s Customer Value Equation™ and jettison all initiatives that do not significantly create customer value, assembling a Not-To-Do-List™ through Subtractive Strategy Implementation™. And they replace traditional strategy planning meetings with far more effective M.I.C.R.O. Meetings™.

Stratonomics-B2B™ is dedicated to empowering businesses through comprehensive assistance, strategic advisory services, cutting-edge data science, and education consultancy. With a focus on enhancing various business facets, Stratonomics-B2B™ provides a suite of services that cover business strategy, employee engagement, management, and customer analysis. Stratonomics-B2B™ offers invaluable insights through business consulting services focused on Positive Accountability™, Accountability Flows™, and building an Accountability Partnership™.

Positive Accountability™ embraces several elements. Firms using the Stratonomics B2B method learn to focus on controllable inputs, not outcomes. Positive Accountability™ focuses on specific activities and behaviors firms can control, allowing them to react to the road ahead rather than looking in the rearview mirror.